Joanna Elson OBE Cdir
Joanna is Chief Executive of the Money Advice Trust, whose vision is to help people across the UK tackle their debts and manage their money with confidence. The Trust helps over one million people a year manage their debts via National Debtline and Business Debtline, and via its training services branded Wiseradviser.
Previously, Joanna was Executive Director at the British Bankers’ Association running their policy department for personal and small business customers. Before that she was a House of Commons researcher and prior to that a primary school teacher.
In 2010, Joanna was awarded an OBE for services to people in debt.
Joanna is a member of the advisory panel of the Commission for Financial Inclusion, the ABCUL/Lloyds Banking Group Grants Committee, H M Treasury’s Home Finance Forum, the British Bankers’ Association’s Consumer Panel, the Advisory Panel at Birmingham University's Centre on Household Assets and Savings Management and the chair of the BBA’s Financial Services Vulnerability Taskforce. She is also a trustee and director of the Friends Provident Foundation and a school governor and a Chartered Director.
She lives in North London with her husband, Simon Horne, who is a Headteacher, and their three daughters. In her spare time she reads, cycles and climbs Munros (Scottish mountains over 1000m).