MAT > What we do > Our team | Money Advice Trust

Our team

The Trust is led by a senior leadership team and wider management team.

Joanna Elson OBE Cdir

Chief executive

Joanna is Chief Executive of the Money Advice Trust, whose vision is to help people across the UK tackle their debts and manage their money with confidence. The Trust helps over one million people a year manage their debts via National Debtline and Business Debtline, and via its training services branded Wiseradviser.
Previously, Joanna was Executive Director at the British Bankers’ Association running their policy department for personal and small business customers. Before that she was a House of Commons researcher and prior to that a primary school teacher.
In 2010, Joanna was awarded an OBE for services to people in debt.
Joanna is on the Board of UK Finance as the consumer representative, a member of the advisory panel of the Commission for Financial Inclusion, the ABCUL/Lloyds Banking Group Grants Committee, H M Treasury’s Home Finance Forum, the UK Finance Consumer Panel, the Advisory Panel at Birmingham University's Centre on Household Assets and Savings Management and the chair of the BBA’s Financial Services Vulnerability Taskforce. She is also a trustee and director of the Friends Provident Foundation and a school governor and a Chartered Director.
She lives in North London with her husband, Simon Horne, who is a Headteacher, and their three daughters. In her spare time she reads, cycles and climbs Munros (Scottish mountains over 1000m).
Ian Witcombe

Deputy chief executive, Corporate Services

Ian Witcombe is Deputy Chief Executive of the Money Advice Trust and has been with the charity since August 2002. Ian previously spent over 20 years in the banking sector.
He shares responsibility for the overall leadership and management of the Trust with the Chief Executive and participates in Board meetings.  Ian has responsibility for the following functions: finance, HR, IT, compliance and risk and facilities.
Ian is the Company Secretary and is involved in legal matters that affect the organisation, including FCA authorisation, data protection and liaison with the Charity Commission and Companies House.
He is keen to work in partnership with organisations that have an influence on individuals’ finances (in particular debt) to help all involved gain a better understanding of the debt advice sector and how working together will improve the client’s situation.
David Cheadle MBA

Deputy chief executive, Strategy and Services 

David is responsible for the development and implementation of the Trust's Strategy including the rolling three year plan to ‘Help More People, More Effectively.’ This included the Trust’s multi-channel approach to debt advice including the launch of its new client facing websites and webchat services along with the introduction of the Trust’s new CRM. David has performed a number of different roles in nearly twelve years at the Trust and oversees the running of the National Debtline and Business Debtline services along with the Trust’s training services through WiserAdviser. David has recently taken over responsibility for Business Development with the remit to ensure the sustainability of the Trust’s funding streams.
Jane Tully

Director of external affairs

Jane joined the Trust in April 2014 and leads our external affairs activities, including the communications, policy and insight teams. She is responsible for the Trust’s work to improve public policy and industry practice so that people can tackle their debts and manage their money with confidence, the promotion of the Trust’s own services and for championing the provision of free debt advice more widely. She also manages the Trust’s Innovation Grants programme, which funds innovative debt advice projects, with the aim of improving the quality of money advice in the UK.
Previously, Jane led the policy and public affairs team at Charity Finance Group covering a wide range of briefs from impact reporting and regulation to public service reform, and worked for the Charity Commission, managing the regulator’s support for charities during the economic downturn and their work on social investment.  She has also worked in public affairs for NSPCC, campaigning on child protection and domestic abuse issues, and has experience in policy roles with both local government and international institutions. In addition to working professionally in the charity sector, she volunteers for a number of local community groups.

Management team

Donna Williams
Head of HR
Richard Gale TD
Head of support services 
Andy Poller
Head of finance
Martyn Stephens
Head of compliance and risk
Sue Warner
Head of contact centre
Lyndsey Humphries
Head of training and consultancy
Ian Robinson
Head of business development
Rosie Thompson
Head of digital advice services
Matt Hartley
Head of public affairs
Martin Nall
Head of IT

Public affairs

Meg van Rooyen
Policy manager
David Owen
Media and communications manager
Minesh Pareek
Marketing consultant
Natalie Collyer
Digital communications officer


Claire King
Insight manager
Timon Scheven
Insight and Innovation Grants officer
Andrew Byrom
Insight officer


Lee Briggs
Creative manager

Digital advice services

Regina Martin
Digital advice officer
James Shuter
Digital information officer
Nic John
Information manager
Paul Connearn
Ronnie Dakin
Dawn Jennings
Kath Rock
Information officers

Business development

Jess Roberts
Partnerships manager
Matt Vaughan Wilson
Partnerships manager
Perry Douglas
Partnerships manager
Alex Newton
Partnerships manager
Henna Mian
Learning solutions consultant

Training and consultancy

Lynne Jones
Chloe Willis
Learning managers
Ashley Parker
E-learning manager
Céline Ta
Learning delivery manager
Tansy Miller
Training and development services manager​
Irmina Janvier
E-learning co-ordinator
Ami Seabrook
Learning and development coordinator
Darren Jeyasingam
Learning and development consultant


Agnes Geremek
Finance manager
Olu Salako
Finance officer
Natasha Dzoma
Finance assistant
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