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Stop The Knock shortlisted for Communications Campaign of the Year

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The Money Advice Trust has been announced as a Third Sector Excellence Awards finalist, in the category of Communications Campaign of the Year, for its Stop The Knock campaign on local authority bailiff use.

Local authorities in England and Wales instructed bailiffs more than 2.1 million times in 2014/15 – despite significant pressure to reduce their reliance on this method of collecting unpaid council tax and other debts.

Stop The Knock 2015, the Trust’s campaign to tackle this problem last summer, built on the charity’s previous work in this area and secured commitments from 28 councils to improve their debt collection practices, engaged more than 30 Parliamentarians and attracted more than 600 items of media coverage.

The campaign comprised the targeting of locally-focused content for local audiences and decision-makers, a strong national media story securing high-volume national coverage, and a social media and digital campaign centred on a campaign microsite – www.stoptheknock.org – which allows visitors to navigate an interactive Google Map showing bailiff use information for local authorities across the country.

The Third Sector Excellence Awards recognise those who give back to the community and celebrate organisations and social leaders from across the sector. Other finalists in the award category are: Diabetes UK, Caudwell Children, Hubbub Foundation UK, and Refuge.

Jane Tully, director of external affairs at the Money Advice Trust, said:

"We are delighted the Trust has been shortlisted as a finalist for Communications Campaign of the Year. Stop The Knock really showed what a charity with a small budget and big ideas can achieve – not only securing great media coverage and engagement, but more importantly bringing about limited but real change in debt collection practices to the benefit of residents in financial difficulty.

"It is also a credit to the hard work of the team that the campaign is up against such strong competition.

"We continue to work with others in the advice sector to highlight the problems being caused by local government debt collection, and this will remain a priority for the Trust in the months and years ahead."

Award winners will be announced on 14 September 2016.

 
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