Money Advice Trust > What we do > Our team | Money Advice Trust

Our team

The Trust is led by a senior leadership team and wider management team.

Joanna Elson OBE CDir

Chief executive

Joanna is Chief Executive of the Money Advice Trust, whose vision is to help people across the UK to tackle their debts and manage their money with confidence. Last year the Trust helped over 200,000 people to manage their debts via National Debtline and Business Debtline, supported 4,250 money advisers through its Wiseradviser service and delivered vulnerability training to 60 organisations.
Previously, Joanna was Executive Director at the British Bankers’ Association running their policy department for personal and small business customers. Before that she was a House of Commons researcher and prior to that a primary school teacher.
In 2010, Joanna was awarded an OBE for services to people in debt.
Joanna is a director of the financial services trade association UK Finance, representing vulnerable consumers, Chair of the Advisory Panel at Birmingham University’s Centre on Household Assets and Savings Management, a selection panel member for the Open Banking for Good challenge (part of the Cabinet Office’s Inclusive Economy Partnership), a Commissioner for Energy UK’s Vulnerability Commission, and a member of the ABCUL/Lloyds Banking Group Grants Committee, the government’s Financial Inclusion Policy Forum and HM Treasury’s Home Finance Forum.
She is also Vice Chair of the Friends Provident Foundation, a Chartered Director and a Director of Fair 4 All Finance, which is using £55m of dormant account assets to improve financial inclusion.
She lives in North London with her husband, Simon Horne, who is a Headteacher, and their three daughters. In her spare time she reads, runs, cycles and climbs Munros (Scottish mountains over 1000m).
Ian Witcombe

Director of Corporate Services

Ian Witcombe is Director of Corporate Services at the Money Advice Trust and has been with the charity since August 2002. Ian previously spent over 20 years in the banking sector.
He shares responsibility for the overall leadership and management of the Trust with the Chief Executive and participates in Board meetings.  Ian has responsibility for the following functions: finance, HR, compliance and risk and facilities.
Ian is the Company Secretary and is involved in legal matters that affect the organisation, including FCA authorisation, data protection and liaison with the Charity Commission and Companies House.
He is keen to work in partnership with organisations that have an influence on individuals’ finances (in particular debt) to help all involved gain a better understanding of the debt advice sector and how working together will improve the client’s situation. Ian holds the ICAEW Diploma in Charity Accounting,
David Cheadle MBA

Chief Operating Officer

David is responsible for the development and implementation of the Trust's strategy and the delivery of service provision. This includes via National Debtline and Business Debtline across all channels. He oversees the design of the client experience within the Money Advice Trust as well as working in collaboration with other organisations on how this can be improved across the sector. Supporting this work, David has responsibility for the Trust’s digital and IT functions to ensure that technology works effectively for clients and complements the work of advisers. David is also responsible for the Trust's free debt training services through Wiseradviser to help to ensure a consistent, quality of advice across the sector via flexible and accessible training solutions as well as the Trust’s training and consultancy services which helps organisations to better understand and support their customers in vulnerable circumstances.
Jane Tully

Director of external affairs and partnerships

Jane oversees our external affairs and partnerships work, leading the public affairs, insight and business development teams. She is responsible for the Trust’s work to improve public policy and industry practice so that people can tackle their debts and manage their money with confidence, the promotion of the Trust’s own services and for championing the provision of free debt advice more widely. She also manages the Trust’s business development team, building partnerships with creditors and other funders, and the Innovation Grants programme, which funds innovative debt advice projects.
Previously, Jane led the policy and public affairs team at Charity Finance Group covering impact reporting, regulation and public service reform, and worked for the Charity Commission, managing the regulator’s support for charities during the economic downturn and their work on social investment. She has also worked in public affairs for NSPCC, campaigning on child protection and domestic abuse issues, and has experience in policy roles with both local government and international institutions. In addition to working professionally in the charity sector, she volunteers for a number of local community groups.

Management team

Donna Williams
Head of HR and business support
Andy Poller
Head of finance
Martyn Stephens
Head of compliance and risk
Joshua Parkes
Head of contact centre operations
Lyndsey Humphries
Head of training and consultancy
Ian Robinson
Head of business development
Rosie Thompson
Head of client experience
Matt Hartley
Head of public affairs and marketing
Martin Nall
Head of IT

Public affairs and marketing

Meg van Rooyen
Policy manager
Lee Briggs
Creative manager
David Owen
Marketing and communications manager
Harriet Dines
Senior Policy and Communications Officer


Claire King
Insight manager
Timon Scheven
Insight and Innovation Grants officer
Andrew Byrom
Insight officer

Client experience

Regina Martin
Digital services manager
Kath Rock
Client experience manager
Nic John
Information manager
Dawn Jennings
James Shuter
Information officers

Business development

Matt Vaughan Wilson
Partnerships manager
Perry Douglas
Partnerships manager
Alex Newton
Partnerships manager

Training and consultancy

Lynne Jones
Chloe Willis
Learning managers
Irmina Janvier
E-learning officer
Gurinder Dulai
Training and development operations manager
Jo Lyons
Training delivery and operations officer
Phillip King
Senior training consultant
Henna Mian
Learning solutions consultant
Christopher Johnston
Learning solutions consultant


Agnes Geremek
Finance manager
Ripa Chowdhury
Finance assistant
© Money Advice Trust Charity Number 1099506
site by rubbaglove